Official WhatsApp Business API

Bulk WhatsApp Messaging Platform

Send bulk WhatsApp messages to customers across Tanzania and Africa with iSend. Create messaging campaigns, personalise every message, automate customer communication, and manage WhatsApp and SMS from one platform — no coding required.

No Meta Business account required · Start sending in minutes

iS
Your Business
Official WhatsApp API

Hi Sarah! 🎉 Our weekend sale is live — 20% off all items. Reply SHOP to browse.

Delivered ✓✓

Great, show me the offers!

10K+
Active businesses
98%
Delivery rate
8
African countries
24/7
AI sales agent

What is bulk WhatsApp messaging?

Bulk WhatsApp messaging lets you send one message to thousands of customers at once over WhatsApp. Unlike the free WhatsApp Business app — which is built for one-to-one chats — bulk messaging uses the official WhatsApp Business API to deliver approved template messages such as promotions, order updates and reminders to your entire opted-in audience from a single dashboard.

With iSend, you get an official WhatsApp Business API integration, a broadcast campaign builder, automation, and a shared team inbox — so your business can reach customers at scale on the app they already use every day.

How it works

Get started in minutes with a simple 3-step process.

STEP 1

Connect WhatsApp

Start immediately with iSend's verified shared number, or link your own WhatsApp Business account securely in a few clicks.

STEP 2

Import contacts

Upload your customer list or sync from your CRM or e-commerce platform, then segment your audience.

STEP 3

Start messaging

Create a broadcast campaign, personalise your template, and send to thousands instantly.

Everything you need to send at scale

Powerful tools for bulk WhatsApp messaging, automation and support.

Broadcast campaigns

Send personalised messages to your whole audience at once, with scheduling and delivery reports.

AI sales agent

An AI assistant that replies to customers and sells for you 24/7.

Approved message templates

Reusable, pre-approved templates for marketing, utility and authentication messages.

No-code flow builder

Build automation flows visually — no coding required.

Shared team inbox

Every conversation in one place, assignable across your team.

Analytics & reports

Track delivery, reads and clicks to see what converts.

Native WhatsApp cart

Sync your product catalog and let customers shop inside WhatsApp.

Bulk SMS fallback

Reach customers who are not on WhatsApp with reliable bulk SMS.

Compliance built in

Opt-out management, blocked-word filtering and spam detection.

See the full list of iSend features.

What businesses use bulk WhatsApp messaging for

From retail to schools and events, here is how teams use iSend.

Retail & e-commerce

Flash sales, order confirmations, delivery updates and abandoned-cart recovery.

Schools & institutions

Send updates, fee reminders and announcements to thousands of parents instantly.

Events & weddings

Digital invitations, RSVP confirmations and reminders to your guest list.

Service businesses

Appointment reminders, follow-ups and re-engagement campaigns.

Loyalty & re-engagement

Birthday offers, loyalty rewards and win-back campaigns that drive repeat sales.

Product launches

Give your best customers first access to new products and offers.

Simple, transparent pricing

Your plan includes monthly message units — 1 unit = 1 approved WhatsApp template sent to a customer. Customer replies and 24-hour chat conversations are free, and unused units roll over.

iSend Starter

$20 /month
1,000 monthly units
  • 1,000 Monthly Units (Rollover)
  • Official WhatsApp API Access
  • 3 Team Agent Seats Included
  • Basic Marketing Automation
  • Standard Message Analytics
  • Meta fees paid separately
Get started
Most popular

iSend Business (AI-Sales)

$40 /month
5,000 monthly units
  • 5,000 Monthly Units (Rollover)
  • AI Sales Agent (Sells for you 24/7)
  • Unlimited Team Members
  • Full Product Catalog Sync
  • Advanced Broadcast Campaigns
  • Priority Support (Swahili & English)
  • Meta fees paid separately
Get started

iSend Pro / API

$80 /month
15,000 monthly units
  • 15,000 Monthly Units (Rollover)
  • Full Developer API & Webhooks
  • White-Label (Remove iSend Branding)
  • Custom ERP/CRM Integrations
  • Advanced Business Intelligence
  • Dedicated Implementation Manager
  • Meta fees paid separately
Get started

iSend Enterprise

$250 /month
50,000 monthly units
  • 50,000 Monthly Units (Rollover)
  • Personalized Account Manager
  • Custom Chatbot Strategy & Build
  • Unlimited Everything
  • SLA Guaranteed 99.9% Uptime
  • 24/7 VIP WhatsApp & Phone Support
  • Meta fees paid separately
Get started

Compare all plans and see full pricing. WhatsApp delivery via iSend's shared number is included in your plan — no separate Meta account needed.

Bulk WhatsApp messaging FAQ

Common questions about sending bulk WhatsApp messages with iSend.

What is bulk WhatsApp messaging?

Bulk WhatsApp messaging is the practice of sending one message to many customers at once over WhatsApp using the official WhatsApp Business API. Unlike the free WhatsApp Business app — which is designed for one-to-one chats — bulk messaging lets you send approved template messages (promotions, order updates, reminders) to your entire customer list from a single dashboard.

Is bulk WhatsApp messaging allowed by WhatsApp?

Yes — when you use the official WhatsApp Business API and follow WhatsApp's policies. iSend is an official WhatsApp Business API provider. We require opt-in consent, use approved message templates for messages sent outside the 24-hour customer service window, and support opt-out management so your campaigns stay compliant.

Do I need a Meta Business account to get started?

No. You can start sending immediately through iSend's verified shared WhatsApp Business API number — no Meta Business account or Meta credit card required. If you prefer, our team can also help you connect your own dedicated WhatsApp Business API number.

How much does bulk WhatsApp messaging cost?

iSend uses simple monthly plans that include message units — 1 unit equals 1 approved WhatsApp template sent to a customer. Customer replies and 24-hour chat conversations are free, and unused units roll over to the next month. WhatsApp delivery via iSend's shared number is included in your plan. If you connect your own Meta number, Meta bills its own conversation charges separately.

How many messages can I send at once?

It depends on your plan — from 1,000 units per month on Starter up to 50,000 on Enterprise, with top-up packs whenever you need more. You can send a campaign to your entire opted-in audience in a single broadcast; actual throughput scales with your plan and Meta's rate limits.

Can I personalise bulk messages?

Yes. You can insert the customer's name and other attributes into your templates so each recipient gets a personalised message while you send to thousands at once. You can also segment your audience (by location, purchase history, tags) so different groups receive different messages.

What should I use bulk WhatsApp messaging for?

Common uses include order confirmations and delivery updates, flash sales and promotions, event invitations and reminders, appointment reminders, birthday and loyalty offers, re-engagement campaigns, and product launches. It works for retail, e-commerce, schools, event organisers and service businesses.

How is bulk WhatsApp messaging different from bulk SMS?

Both let you reach many customers at once, but WhatsApp supports rich media (images, buttons, documents), interactive replies and two-way chat, while SMS is a simple text message of 160 characters. Many businesses use WhatsApp for engagement and rich messaging, and SMS as a reliable fallback for customers who do not use WhatsApp.

Have another question? Read the full FAQ or contact our team.

Learn more about WhatsApp messaging

Browse the iSend blog

Start sending bulk WhatsApp messages today

Join thousands of African businesses using iSend to reach customers at scale on WhatsApp and SMS.