SMS Marketing Compliance: Rules Every Tanzanian Business Should Follow

Compliance protects your reputation and your deliverability. Follow these rules to keep your SMS campaigns effective and legal.

Get explicit consent

Only message people who opted in. Collect consent clearly at sign-up and keep a record of it.

Honour opt-outs immediately

Every marketing message should include a way to unsubscribe. Process opt-outs without delay — the networks and the law require it.

Avoid restricted content

Certain content is prohibited or tightly regulated. Avoid misleading claims and never send unsolicited promotions.

Respect sending hours

Send during reasonable hours. Late-night marketing messages annoy customers and drive opt-outs.

Use approved sender IDs

Unregistered sender IDs are more likely to be filtered. Register a branded sender ID through your provider.

iSend builds compliance into the platform with opt-out management, blocked-word filtering and spam detection.